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LIPMAN ADDS POPULAR CRIMSON CHARACTERISTICS TO ALL VARIETIES
The “Crimson Campaign” Launches at PMA
On the heels of the popularity of Lipman’s Crimson Queen, North America’s largest field tomato grower is now adding the favorable attributes of crimson tomatoes into all of its varieties — round, roma, grape and heirloom.
These crimson characteristics are what give the tomatoes their rich, deep red color. In addition, it raises levels of lycopene, which is known to have health benefits, and increases the flavor and shelf life of tomatoes.
“Our customers love the Crimson Queen, which is our largest-volume fresh market product,” said Darren Micelle, chief operating officer for Lipman. “Because of crimson’s popularity with our clients, as well as the benefits of lycopene, we decided to add the characteristics into all of our tomatoes.”
Micelle says the company is able to take on this task because of its robust R&D team, which is constantly analyzing feedback from customers and developing products that meet their needs.
To raise awareness of this announcement, Lipman is launching the “Crimson Campaign,” aimed at positioning Lipman as “The Crimson Tomato People.” The campaign kicks off during the Produce Marketing Association’s 2016 Fresh Summit Convention and Expo in Orlando on Oct. 14–16 and will feature new web pages, ads, graphics and packaging.
Additional information on the “Crimson Campaign” will be available at Lipman’s booth #2155.